Although we noted that the ad should be taken as a whole, we considered that information given in a voice-over would generally be seen by consumers as being more prominent than on-screen text at the bottom of the screen, and that on-screen text at the bottom of the screen was therefore unlikely to be sufficiently prominent if the triggering information was given in the voice-over, or both in the voice-over and on-screen.
We also noted that, while the RAPR was written in a larger font size than the cashback offer and was displayed for slightly longer, it was not shown at the point that the cashback offer was introduced, or at any point thereafter, and that the cashback offer was presented in the main part can i take out two personal loans the screen within a bright yellow circle whilst the RAPR was not.
We considered that that had the effect of making the incentive to apply for credit stand out more to viewers than the information it triggered.
We therefore concluded that the RAPR was not given greater prominence in the overall presentation of the ad than the cashback offer which triggered the requirement for its inclusion, and that the ad breached the Code. On that point, the ad breached BCAP Code rule 14.
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District Judge Dean Whipple has issued a temporary restraining order against companies controlled by Johnson County businessmen Timothy A. Coppinger and Frampton T. Rowland III. Be the first to know. No one covers what is happening in our community better than we do. And with a digital subscription, you'll never miss a local story.
The lawsuit accuses the men of conducting a deceptive and unfair online payday lending scheme, which is replete with unlawful practices. Another lawsuit, brought by the federal Consumer Financial Protection Bureau, aims to shut down the Kansas City-based operations of the Hydra group.
It is controlled by Richard F.
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